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David Foster's avatar

Owen Young, a farm boy who grew up to become the Chairman of General Electric, explained to his biographer what life had been like for a farm wife on Wash Day, prior to electrification:

"[Young] drew from his memory a vivid picture of its miseries: the milk coming into the house from the barn; the skimming to be done; the pans and buckets to be washed; the churn waiting attention; the wash boiler on the stove while the wash tub and its back-breaking device, the washboard, stood by; the kitchen full of steam; hungry men at the door anxious to get at the day’s work and one pale, tired, and discouraged woman in the midst of this confusion."

dollarsandsense's avatar

Bruce Barton of the BBDO ad agency wrote an ad in the 1920s showing a woman bent over a manual washing machine with the headline: "Any woman who does anything which a little electric motor can do is working for 3 cents an hour!"

Women's time is more valuable than the low cost of electricity. I think it was an effective ad!

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